RYE/ Alltech’s Lexington Brewing and Distilling Company is launching its fourth spirit with Town Branch Rye, a spicy robust whiskey style that has regained popularity in recent years, even in Kentucky, where bourbon reigns supreme. The new spirit will be distributed across Kentucky, as well as Ohio and Indiana. Many great events will be taking place in Lexington and Louisville to celebrate the new addition, starting next week. Traditionally known as the key ingredient in Whiskey Sour or Old Fashioned cocktails, rye whiskeys are often chosen by whiskey connoisseurs town-branch-rye_v2and mixologists for their depth of flavor and slight spiciness. With Town Branch Rye, enthusiasts will appreciate the spicy floral aroma, then the light spicy rye notes of vanilla and oak, finishing with a peppery warm dry finish. Distilled by George Washington with growing popularity until Prohibition, Town Branch Rye revives a style of whiskey with a history as rich as its flavor and aroma. Made from a mash of fermented rye grain, barley and corn, rye whiskey has a more assertive flavor than the rounder, sweeter bourbon, which uses corn as its primary grain.